A LITTLE BIT ABOUT MY DESIGN PROCESS

For this project, I created an advertising campaign for the Australian festival “Groovin the Moo,” featuring indie, alternative, and rock artists. My design aimed to engage the festival’s audience with a psychedelic punk-inspired style, encouraging attendance.

I began with a basic sketch and then digitally refined the illustration in Illustrator. I custom-designed the typography for the poster and created two social media assets, drawing inspiration from the elements in the poster.

CLIENT

Goovin’ The Moo Music Festival

YEAR

2022