The Quarter Life Club

  • Branding

  • Social Media Community Account

  • Animated Social Media Assets

  • Printed Collateral

  • Poster Design

  • Character Design

  • Illustration

flyer mockup.png
Screenshot 2024-10-13 at 9.35.53 PM.png
Screenshot 2024-10-13 at 9.34.55 PM.png
Screenshot 2024-10-13 at 9.35.18 PM.png
iPhone X PSD Mockup.png
QLC Working File.png

A LITTLE BIT ABOUT MY DESIGN PROCESS

The Quarter Life Club is an Instagram community designed to connect and support people navigating their 20s. Created as my major design project, it offers a space for sharing the unique experiences of this transformative decade, with posts that resonate with the emotions and situations familiar to those in their twenties. As someone currently in my 20s, this project is personally meaningful to me.

The design process involved creating the brand identity, logo, typeface, and colour palette, along with developing Mae, the mascot who embodies the struggles and triumphs of life in your twenties. Beyond social media, the project also includes in-person events, printed materials, and exclusive collectibles.

Visit the Instagram →

CLIENT

Major Design Project

YEAR

2024

Next

Zero Hunger in Schools Program